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Our Services

Service Provider Account Features

StepUp Travel gives individual service providers access to tools that lead to greater web visibility, targeted marketing, distribution, and leads to travelers.

Account Features

Provider Portfolio
Providers can open an account on StepUp themselves and create and manage their own content. They can create listings for each of their activities and accommodations and then manage that portfolio.

24/7 Portfolio Management
Service providers can login to their accounts any time, any day to edit their listings or profile, update content, and use StepUp Travel resources.

Photographs (per listing)
Providers can upload high-resolution photographs to their listings and company profile.

Traveler Reviews
Example of a rating bar widget for a listing

Reputation is essential to building a customer base, especially for international travelers who may be coming into a country they are unfamiliar with and interacting with people they do not know. While certain activities and accommodations may look very appealing, establishing trust in the people and/or company providing the service is essential to getting the business. Data shows that customer reviews heavily influence purchasing decisions of future customers. StepUp travel provides a framework to build provider reputation and customer reviews in the context of social media and social networking.

Travelers can easily review a provider's activities and accommodations, which in turn affects the provider's ranking on StepUp and helps attract more customers.

Social Bookmarking
Each listing has social bookmarking for Facebook, Twitter, Reddit, Digg, StumbleUpon, and other social marketing tools. Travelers can easily click on these buttons to promote things they like, which allows for more viral marketing. To note, this feature is simple and seen on many sites. It is not nearly as robust or deeply integrated as Facebook Connect, as discussed below.

Google Maps
Providers can plot their location on Google Maps, which helps travelers know exactly where they are. With this information StepUp can advertise to travelers who plan routes and trips in the area of the provider, as well as distribute the content to Geolocation services and target travelers in neighboring areas.

Videos
Providers can embed their YouTube videos in each of their listings.

Marketing Tools

StepUp travel gives service providers a marketing toolkit that helps engage them as key players in their own online promotion. The marketing toolkit is comprised of the following items:

Tips & Resources
We provide information and tips to providers to help them learn how to get more customers, how to improve their business, and the latest trends in the marketplace.

Example of Analyzer Suggestions
Listing Analysis Algorithm
We have optimized listings posted on StepUp Travel in an automated way, just by how we structured content, links, metatags, and how we deliver that information to search engines. Additionally, we engage service providers to improve and manage their listings. Frequently they don't know the most effective way to go about this. So we advice providers on things they can do to better to optimize their listings, which will increase their rank on stepup and create a clearer message for travelers and search engines, alike.

We designed a simple algorithm to automatically identify problems and weaknesses in each listing a provider creates and makes suggestions on how they can make improvements. Using this tool, providers can identify deficiencies in their listings and easily correct them. This will help their search engine optimization as well as their ranking on StepUp Travel.

Example of our Online Copy/Paste helper
to facilitate posting content on other sites
Online Marketing Resources
This is a copy/paste helper that helps service providers easily post and advertise on other travel blogs and forums.

Offline Marketing Resources
Many providers don't have time to make offline promotional materials that look professional. StepUp Travel generates business cards and promotional postcards for each of their listings. They can print these out and put them in internet cafes, hostels, or local hotels, where they can gain access to potential customers.

StepUp automatically generates promotional cards (business cards and flyers) for each listing a service provider creates. These are easy to print out and leave in strategic locations in the area of the provider.

Auto-generated business cards for each listing.


Web Analytics
StepUp has a customized, and proprietary analytics software that tracks statistics on each listing in a provider's portfolio and identifies key metrics that indicate areas of success and failure.

Distribution Channels

StepUp Travel
Listings are distributed to StepUp Travel in addition to your white label site. Listings will be displayed in our featured space on the front page and in sponsored spaces throughout StepUp Travel.

Facebook Connect
Facebook integration generates traveler interest and promotes business

Social media and social networks allow for travelers to interact with one another and exchange information on places to visit and exciting experiences they've had with providers. We believe information on services, service providers, and travelers must all be intertwined within a social media context to build a customer base and referral system that ultimately leads to more business.

Facebook Connect is a deep integration of Facebook and StepUp Travel. By clicking the FC button, Facebook users are instantly registered on StepUp Travel. When travelers inquire, review, show interest in providers or their services, that information is published to the traveler's Facebook profile automatically for their friends to see.

Google Merchant Center
Google Merchant Center is a services directory hosted by Google. StepUp Travel automatically submits all listings to Google Merchant Center to give providers broader visibility.

Vast
Vast advertises classified ads for apartment and vacation property rentals. StepUp Travel automatically submits all accommodations listings to Vast.

Oodle
Oodle is a classifieds site hosting a broad variety of services and goods. StepUp Travel uploads our content to Oodle for broader exposure.

Twitter
Example of a personalized twitter post
Twitter is a microblog. StepUp Travel publishes content to the StepUp Travel Twitter account (over 400 followers) to notify subscribers of unique experiences on StepUp Travel.

WebPartner
WebPartner is a content distributor in social media with multiple channels in various genres/categories (kind of like TV shows, but in the form of text). StepUp Travel pushes our most unique and interesting experiences to the WebPartner Adventure Travel channel (over 20,000 followers).